Create Your App

To create an app, you need your YouTube channel ID or a valid media RSS feed. (For more information about Amazon Creator, see the Amazon Creator Overview.)

Create Your App

  1. Go to and sign in with the Amazon account you want associated with your app.

    If you have an Amazon developer account, sign in with that account. Otherwise, use the account that you want associated with your Amazon Creator app. Later in the process (when you publish your app), Amazon Creator will prompt you to auto-create an Amazon developer account from within Amazon Creator. An Amazon developer account is required to publish an app on the Appstore.

  2. Click Create New App.
  3. Select the source for your videos:
    Options for digital sources for your video

    Which should you choose — YouTube or MRSS? YouTube provides free online hosting that serves up your video in a stable, robust way. But if your videos aren't on YouTube (perhaps they're with another video host or on your own web server), you can use an MRSS feed instead.

    Using an MRSS feed requires you to host your video content outside of YouTube, on your own server or on a supported video host, such as Brightcove, Ooyala, Kaltura, or others. With the MRSS approach, you manage your video descriptions and other details through your feed elements. (Many times the video hosts will provide an MRSS feed for your content.) Note that you can use only a single MRSS feed per app.

    With MRSS feeds, Amazon Creator lists items in the category navigation bar based on the category element for each item. With YouTube, Amazon Creator picks up categories from the sections on your YouTube page. These sections can be based on playlists in your channel.

  4. If you selected YouTube, enter your YouTube Channel ID (or your YouTube username that has a channel associated with it) in the text box. For details on how to get your channel ID, see Get Your YouTube Channel ID.

    Amazon Creator attempts to validate the channel ID or username. If successful, you'll see a green check mark.

    Valid YouTube feed
  5. If you selected Media RSS, enter your MRSS feed URL in the text box. See Use an Media RSS Feed to Configure Amazon Creator for details and a sample MRSS feed.

    Amazon Creator attempts to validate the MRSS feed. Then Amazon Creator auto-maps the app elements to the correct elements in your feed.

    MRSS feed mapping
  6. Click Create.

    A preview of your app appears in the browser.

    Your app's content will dynamically update each time the app starts (or the preview launches) based on updates to your YouTube channel or MRSS feed.

Next Steps

Now that you've created your app, go to Preview Your App. As you preview your app, you can experience how the app will appear on Fire TV and style your app's appearance — changing colors, images, and fonts as desired.